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If you'd like to create an email using the Eloqua email builder but send it using another program (such as LRM), follow the instructions for building a normal Eloqua email then make the following changes:

1. Remove the Header, and Replace the footer with a blank footer

The default header contains a "View it on the Web" link that only works for Eloqua-sent emails

...

    1. Select the footer (bottom row of the email)
    2. Click "Replace" in the left sidebar
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    3. Navigate to the WSB folder and select the footer labeled: "WSB_Blank_Footer_For_Non-Eloqua_Sends"
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    4. Remove all padding from the footer (set the padding values to 0 on all sides of the footer)
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    5. Your footer should look like this:
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2. Remove Eloqua tracking

This step is optional. If you want Eloqua tracking codes to be removed from your links, do the following:

  1. Select Action > Manage Links
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  2. Uncheck all checkboxes.
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  3. Click "Done"


3. Download the HTML

  1. Once your email is ready, go to Actions> Export HTML
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  2. Untoggle "Include Eloqua Elements"
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  3. Click "Export HTML File" to save the file to your computer, or "Copy to Clipboard" if you just need to paste it somewhere

4. Add a new unsubscribe footer

Some email sending programs, like iContact, automatically add an unsubscribe footer. However, some, like LRM, don't, and you'll need to manually add a footer so you can comply with CAN-SPAM regulations.

...

Select this entire section and replace it with the html for your footer. If you're using LRM, paste the following code:



LRM footer

<table style="max-width:600px;min-width:300px;margin:0 auto;" width="100%" cellspacing="0" cellpadding="0">
              <tbody>
                <tr>
                  <td style="background-color:#FFFFFF;line-height:18px;">
                    <table width="100%" cellspacing="0" cellpadding="0">
                      <tbody>
                        <tr>
                          <td>
                            <table width="100%" cellspacing="0" cellpadding="0">
                              <tbody>
                                <tr>
                                  <td style="background-color:#FFFFFF;line-height:18px;padding:10px 10px 10px 10px;" class="elq-header-footer-cell cell "><span>
                                      <div style="text-align: center;"><br>
                                        <a data-targettype="webpage" href="https://wsb.wisc.edu"><strong>Wisconsin School of Business</strong></a>  |  <a data-targettype="webpage" href="https://www.wisc.edu/privacy-notice/">Privacy Policy</a>  |  <a href="${Gears.unsubscribe()}">Unsubscribe</a><br>
                                        Grainger Hall, 975 University Avenue, Madison, WI 53706<br>
                                        <br>
                                         </div>
 
                                    </span></td>
                                </tr>
                              </tbody>
                            </table>
                          </td>
                        </tr>
                      </tbody>
                    </table>
                  </td>
                </tr>
              </tbody>
            </table>