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- Do not upload images that are too large in your email. Spam filters often remove emails that are too large in file size, and images are the biggest culprit.
- Avoid email attachments
- Do not use all caps, unnecessary special characters, or misspellings in your email, particularly in the subject line.
- Have more text than images in your email.
- Be consistent in your Sender Email Address
What's a good open rate?
Open rates tend to be around 20%, but it It depends on how many people you send your emails to, and the kind of emails you send as well as your audience, and your audience. Generally, 20% is "good" open rate, but it's best to compare your open rates with past emails to see how you're doing.