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Both the subject line and preview text are consider "prime real estate" because they are your best chance to grab your users attention. Don't skip out on either!
Both the Preview Text and Subject Line can be edited in the left sidebar of Eloqua, under Email Settings
Subject Line
- Keep it short.
- Be specific and descriptive.
- Include deadlines or other important dates if you have any.
- Include the action you want your user to take
- Avoid special characters. Don't use more than 3 punctuation marks.
- Be honest about the contents of your email.
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