2018 Marketing Camp
The Wisconsin School of Business’ Marketing Department
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hosts an annual Marketing Camp that invites guest
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speakers from all around the globe to present their research. The objective of the Camp is to network, share
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research, studies, and findings regarding the ever-changing marketing landscape. The
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marketing landscape is continuously evolving due to technological advancements and the multifaceted human population. We believe that
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in this day
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and age marketing research has never been more imperative. The focus of our marketing research
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is to help us gain key insights on marketing analytics and big data, consumer culture theory, and consumer behavior. A big part of this research involves bringing in new ideas from our fellow peers in the world of academia. As such, we have invited
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these four guest speakers below to share with us some of the research that they have been working on.
| Date | Time | Room | Speaker | Affiliation | Synopsis | Paper |
|---|---|---|---|---|---|---|
09/08/2018 | 11:00AM to 12:30PM | Memorial Union-Trip Commons | Zeynep Arsel | See Synopsis | Pending | |
| 09/08/2018 | 9:00AM to 10:30AM | Memorial Union-Trip Commons | Kusum Ailawadi | Tuck School of Business, Dartmouth College | See Synopsis | Pending |
| 09/07/2018 | 1:30PM to 3:00PM | Union South | Stijn Van Osselaer | Cornell SC Johnson College of Business, Cornell University | See Synopsis45908081 | Pending |
| 09/07/2018 | 10:30AM to 12:00PM | Union South | Chris Moorman | Fuqua School of Business, Duke University | See Synopsis | Pending |
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Zeynep Arsel, Professor, John Molson School of Business, Concordia University
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