arsel2018 Marketing Camp
The Wisconsin School of Business’ Marketing Department hosts an annual Marketing Camp that invites guest speakers from all around the globe to present their research. The objective of the Camp is to network, share research, studies, and findings regarding the ever-changing marketing landscape. The marketing landscape is continuously evolving due to technological advancements and the multifaceted human population. We believe that in this day and age marketing research has never been more imperative. The focus of our marketing research is to help us gain key insights on marketing analytics and big data, consumer culture theory, and consumer behavior. A big part of this research involves bringing in new ideas from our fellow peers in the world of academia. As such, we have invited these four guest speakers below to share with us some of the research that they have been working on.
| Date | Time | Room | Speaker | Affiliation | Synopsis | Paper |
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| 11:00AM to 12:30PM | Memorial Union-Trip Commons | Zeynep Arsel | John Molson School of Business, Concordia University | See Synopsis | Pending |
| 09/08/2018 | 9:00AM to 10:30AM | Memorial Union-Trip Commons | Kusum Ailawadi | Tuck School of Business, Dartmouth College | See Synopsis | Pending |
| 09/07/2018 | 1:30PM to 3:00PM | Union South | Stijn Van Osselaer | Cornell SC Johnson College of Business, Cornell University | See Synopsis | Pending |
| 09/07/2018 | 10:30AM to 12:00PM | Union South | Chris Moorman | Fuqua School of Business, Duke University | See Synopsis | Pending |
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Zeynep Arsel, Professor, John Molson School of Business, Concordia University
arsel-zeynep-150x188Synopses
Professor Zeynep Arsel is the Concordia University Research Chair in Consumption and Markets at John Molson School of Business. She is a recipient of the Petro Canada Young Innovator Award and the Sidney J. Levy Award. Her research focuses on consumption with a sociological, anthropological and historical focus. She has published high impact articles in the Journal of Consumer Research and Journal of Marketing, is Associate Editor for Journal of Consumer Research and Consumption Markets and Culture, and is the co-editor of Taste, Consumption and Markets (Routledge). Arsel’s work has been funded by SSHRC, FQRSC, Association for Consumer Research, Marketing Science Institute, and has been featured in mass media outlets including the Wall Street Journal, Harper’s Magazine, Globe and Mail, WIRED, Psychology Today, Montreal Gazette, Vancouver Sun, Ottawa Citizen, Le Devoir, L’Actualite, La Presse, and numerous blogs.
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Kusum Ailawadi, Professor, Tuck School of Business, Dartmouth College
ailawadi-kusum-150x188Synopsis
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Kusum is an associate editor for two major marketing journals – Journal of Marketing and International Journal of Research in Marketing – and on the editorial boards of several others, including the Journal of Marketing Research, Journal of Retailing, and Marketing Science. She serves on the board of trustees of Southern New Hampshire University and as an academic trustee of the Marketing Science Institute and AiMark, organizations in the US and Europe respectively that brings together academics, senior practitioners, and data providers to facilitate research and idea exchange.
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Stijn Van Osselaer, Professor, Cornell SC Johnson College of Business, Cornell University
van-osselaer-stijn-150x188Synopses
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At Johnson, Professor van Osselaer teaches the core marketing course. He previously taught at the University of Chicago's Booth School of Business, London Business School, and Rotterdam School of Management. In 2012-2013, he was a visiting research scholar at the University of Colorado's Leeds School of Business. In 2015, Professor van Osselaer served as the president of the Society for Consumer Psychology. He has also co-chaired the 2010 annual conference of the Association for Consumer Research (ACR) and served as a member of this organization's board of directors.
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Chris Moorman, Professor, Fuqua School of Business, Duke University
moorman-chris-150x188Synopses
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