2018-2019 BBA Marketing Seminar
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Mobile Dating Apps and the Gamification of Entrepreneurialized Romance
Anil Isisag, Doctoral Student, Wisconsin School of Business, University of Wisconsin-Madison
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2018-2019 Marketing Seminar
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Consumer Claims to Space in the Politics of Consumer Identity
Melanie Wallendorf, Professor, Eller College of Management, University of Arizona
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The Wisconsin School of Business’ Marketing Department hosts an annual Marketing Camp that invites guest speakers from all around the globe to present their research. The objective of the Camp is to network, share research, studies, and findings regarding the ever-changing marketing landscape. The marketing landscape is continuously evolving due to technological advancements and the multifaceted human population. We believe that in this day and age marketing research has never been more imperative. The focus of our marketing research is to help us gain key insights on marketing analytics and big data, consumer culture theory, and consumer behavior. A big part of this research involves bringing in new ideas from our fellow peers in the world of academia. As such, we have invited these four guest speakers below to share with us some of the research that they have been working on.
Zeynep Arsel, Professor, John Molson School of Business, Concordia University
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