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Consumer Claims to Space in the Politics of Consumer Identity

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Physical space is an integral element of social life that impacts a wide range of consumption experiences, including shopping, eating, and exercising. However, not every consumer has access to the same kinds or amounts of spaces. Just like with the resources of money and knowledge, access to the resource of space is socially structured, being unevenly available to different consumer categories. This substantial issue, consumer differential access to space, has been underexplored in consumer research; in this literature, the predominant approach to study space has been to focus on how social actors work to make specific sites more meaningful, through practices that are mostly detached from the influence of social structure. In response to this oversight, the present research employs a mixed-method ethnography to study a contemporary ethos of consumption that questions the differential access to space that women encounter with some of their self-expressive consumption activities as a result of pervasive power hierarchies. This research develops a geosocial framework that sheds light on how consumers act on space as a way of interrogating the cultural subordination of their consumer identities. This framework helps unravel the interlinkage between space and power relations in the realm of consumption.

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 Understanding the Impact of Artificial Intelligence

Image AddedAvi Goldfarb, Professor, Rotman School of Management, University of Toronto

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Perhaps the most popular topic with respect to the potential impact of artificial intelligence (AI) concerns what this technology means for jobs. As AI develops and mimics increasing levels of cognitive functions, the scope of jobs that might be impacted is great. This has motivated investigations into the nature of cognitive skills required for a wide array of occupations in order to identify those most likely to be impacted. Estimating the impact of AI on labor market outcomes requires an understanding of the particular tasks that AI will directly effect. Our goal in this article is to specify the characteristics of the technological change brought about by AI, and then to demonstrate how understanding these details provides useful insight into the labor market consequences.

2018 Marketing Camp

The Wisconsin School of Business’ Marketing Department hosts an annual Marketing Camp that invites guest speakers from all around the globe to present their research. The objective of the Camp is to network, share research, studies, and findings regarding the ever-changing marketing landscape. The marketing landscape is continuously evolving due to technological advancements and the multifaceted human population. We believe that in this day and age marketing research has never been more imperative. The focus of our marketing research is to help us gain key insights on marketing analytics and big data, consumer culture theory, and consumer behavior. A big part of this research involves bringing in new ideas from our fellow peers in the world of academia. As such, we have invited these four guest speakers below to share with us some of the research that they have been working on.

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