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2018-2019 BBA Marketing Seminar

Date

Time

Room

Speaker

Affiliation

Synopsis

Paper

 

5:00PM to 6:00PM

Grainger 1310: Plenary Room

Kaiyang Wu

Wisconsin School of Business, University of Wisconsin-Madison

See Synopsis

Pending

The Impact of Product Claims about Magic Ingredients on Consumer Choice

Image RemovedImage AddedKaiyang Wu, Doctoral Student, Wisconsin School of Business, University of Wisconsin-Madison

...

This year the Wisconsin School of Business' Marketing Department is inviting doctoral candidates to come and present their research to our school. 


DateTimeRoomSpeakerAffiliationSynopsisPaper

 

9:00AM to 10:30AM4151 Grainger HallOmid RafieianUniversity of WashingtonSee synopsis
  1. Optimizing User Engagement through Adaptive Ad Sequencing
  2. Revenue-Optimal Dynamic Auctions for Adaptive Ad Sequencing

 

9:00AM to 10:30AM 4151 Grainger Hall Tesary Lin University of Chicago See synopsis
  1. Valuing Intrinsic and Instrumental Preferences for Privacy

 

 9:00AM to 10:30AM4151 Grainger Hall Matt McGranaghan Cornell UniversitySee Synopsis
  1. Watching People Watch TV

  

9:00AM to 10:30AM 4151 Grainger Hall Cheng HeGeorgia Institute of TechnologySee Synopsis
  1. The End of the Express Road for Hybrid Vehicles: Can Governments' Green Product Incentives Backfire?

  

9:00AM to 10:30AM 4151 Grainger Hall Alex BurnapMassachusetts Institute of TechnologyPending Pending 

  

9:00AM to10:30AM 4151 Grainger Hall Tommaso Bondi Stern School of Business Pending Pending 

Omid Rafieian, Doctoral Student, University of Washington

...