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Step-by-Step Guide

  1. Listen to the podcast audio provided for the podcast and ensure it meets our Video Creation, Editing Guides and Best Practices
  2. Use the provided PowerPoint to create a YouTube Video Thumbnail. You can use one of the WSB branded 16x9 PowerPoint templates to create a thumbnail.
  3. Create a podcast slide image using the PowerPoint template provided and update copy as needed. Export as a jpeg in a 16x9 format.
    1. Ensure
    2. Take a screen-shot of the PowerPoint slide, or save the slide as a .jpg.
    3. Edit the image in Adobe Photoshop and ensure it is 1280 x 720 pixels .jpg.
      Screen shot of the Adobe Photoshop settingsImage Removed



  4. Using Camtasia (request licence from Teaching and Learning team (free licensing is available school-wide) create an MP4 video using the audio and the thumbnail as the background.

    Screen shot of Camtasia settings
    1. Share > Local File
    2. Custom production settings
    3. Default settings plus
      1. MP4
      2. Size > Video Size 1280 x 720 (Checked) Keep Aspect Ratio
  5. Add audio to track 1
  6. Add the thumbnail to track 2 and extend it to display the entire length of the video
  7. Listen to the video

    1. Open Camtasia and click “File” in the top menu and then “New Project”.
    2. Drag and drop the audio file into Track 1 section at bottom. Ensure the audio is placed flush left and starts at 0.00.00.00.
    3. Drag and drop the slide image jpeg into Track 2 section at bottom. Ensure the image is placed flush left and starts at 0.00.00.00.
    4. Determine where audio stops by clicking and dragging right edge of audio slider box to the left. (You can preview the sound by hitting the play button in the middle.)
    5. If an audio fade out is desired, click “Audio Effects” in the left sidebar. Click “Fade out” and drag and drop into the audio file in Track 1. You will see a dot at the end of the audio sliderbox. Click and drag the dot to the left to induce the fade. You will see the audio scale begin to shrink as you drag to the left. Careful to only drag horizontally and not up or down. (Keep at 100%)
    6. Drag the right edge of the image slider box to the right to match the length of the audio slider box.
    7. You can preview the video by hitting the play button in the middle. Listen to it at least once to make sure there are no issues.
  8. Once you are satisfied with the video, export it as an MP4 
    1. Click "Share" from the top menu bar and select "Local File"
    2. Select "Custom production settings" from the dropdown and click "Next"
      1. Select MP4 as the file format
      2. Size > Video Size 1280 x 720
        1. (Checked) Keep Aspect Ratio
  9. Export the video file.
  10. Upload the video to Youtube.com using Lastpass and the wsobmkt@gmail.com account
    1. Use YouTube as the Wisconsin School of Business at the University of Wisconsin-Madison
    2. Upload the MP4 Video File to YouTube
    3. Add the provided “Title” and “Description”
    4. Add the custom Video thumbnail
    5. Click “Next” and select “No, It’s not made for kids”
    6. Click “Next” and “Next Again
    7. Under Visibility > Publish Now set the video to be “Unlisted”
    8. Click “Done”

      Screen shot of the YouTube settings


  11. Use the share link to add a link to the video to the website

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