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Evan Polman, Assistant Professor, Wisconsin School of Business, University of Wisconsin-Madison

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Consumer Claims to Space in the Politics of Consumer Identity

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Prior theoretical research has shown that a Name-Your-Own-Price (NYOP) seller can profit from charging each prospective buyer a non-refundable fee for the opportunity to place a bid, akin to an entry fee to the seller’s store. We examine the profitability of such two-part tariffs in NYOP markets using incentive-compatible laboratory experiments. Overall, our results suggest two-part tariffs increase NYOP profit in a standard information-poor setting in the short run, but they are not as profitable as theory would suggest when the bidders get more information or experience. We also propose an individual-level non parametric test of the risk-averse expected utility model, and the test results suggest that this canonical model for decision making under uncertainty is not a good fit to the behavior of a substantial proportion of our subjects.

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What is Social About Social Class?

Image AddedPaul Piff, Professor, Department of Psychological Science, University of California Irvine

Synopsis

What is social about social class? How does money shape the mind, how people think about themselves and behave toward others? This talk will highlight the emerging psychological science of social class. I will describe studies showing that social class exerts a pervasive influence on the social realm, critically shaping emotions, morality, social relationships, materialism, and consumption.

2018 Marketing Camp

The Wisconsin School of Business’ Marketing Department hosts an annual Marketing Camp that invites guest speakers from all around the globe to present their research. The objective of the Camp is to network, share research, studies, and findings regarding the ever-changing marketing landscape. The marketing landscape is continuously evolving due to technological advancements and the multifaceted human population. We believe that in this day and age marketing research has never been more imperative. The focus of our marketing research is to help us gain key insights on marketing analytics and big data, consumer culture theory, and consumer behavior. A big part of this research involves bringing in new ideas from our fellow peers in the world of academia. As such, we have invited these four guest speakers below to share with us some of the research that they have been working on.

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