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The Wisconsin Foundation and Alumni Association (WFAA) manages our CRM database, ABE4WARD. This database includes all alumni and current students of UW-Madison, including contact information, giving history, personal demographics, board membership, event attendance, employment and other helpful information. We encourage anyone who regularly interacts with alumni to be aware of this tool, and help to keep its information current.
If you frequently interact with alumni or receive contact information updates, you can request access to the database by contacting Natalie Singer Lauren Mittelstedt. Training Training is required as information in this system is confidential.
If you are in need of contact lists for alumni, you can submit a list request from WFAA. List requests can generally be turned around within one week20 business days. If you have questions about how to submit a list request, or need guidance on the process, you may contact Natalie Singer or Sadie Schernikau Lauren Mittelstedt or Ryan Van Handel.
If you have additional questions and would like to talk directly to someone on the ABE 4WARD team at WFAA, you may submit a question at at help@uwadvancement.org.
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If you receive frequent updates from alumni, we recommend you get access to ABE4WARD, as you will then be able to make the updates in the system on your own. You may contact Natalie Singer for Lauren Mittelstedt for access.
If you do not receive updates often, you may also email them to help@uwadvancement.org and they will get the information updated for you.
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We strive for information about our alumni that is as complete as possible so that we can better serve them and the School. If you regularly interact with alumni, we recommend you get access to the alumni CRM database, ABE4WARD, so that you are able to see who else may already be interacting with them throughout UW. This is helpful so that all staff members are up-to-date on the alum’s preferences and for the alum to have a seamless experience when speaking with any number of people connected to UW. To gain access, please contact Natalie Singer Lauren Mittelstedt.
Below are things that should be tracked in ABE4WARD:
- Interactions: A recap of meaningful conversations you have with an alum that may be helpful to others who talk with the alum. These are typically one-on-one or small group interactions and could be in-person, over the phone, or via email.
- Event attendance: A list of alumni who attended a UW-hosted event such as a happy hour, educational event, celebration, etc.
- Advisory board members: A list of current, active board members, as well as any specific roles they may play (chair, president, etc.)
- Communication preferences: Updated home addresses, emails, preferred name, and other communications preferences for alumni
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When do I use
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4WARD vs. LRM?
LRM is an in-house system used only by the Wisconsin School of Business. At this time, there are no official tracking mechanisms for alumni in LRM and ABE 4WARD is the official system of record for alumni data. ABE 4WARD is a database used University-wide, including the Wisconsin Foundation and Alumni Association (WFAA). For records relating to alumni and donors, ABE 4WARD should always be updated if you know of incorrect or new information. This will insure the alum or donor receives any communications intended to go to them from anywhere on campus, including any school-wide announcements. This is also the easiest way to ensure that any lists you request of your alumni, board members, etc. are up to date.
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What are other sources of alumni data?
ABE 4WARD is only as good as the information that is put into it. Due to the changing nature of some data (e.g. employment information) there are additional resources that can be helpful to find information about alumni. Submitting new or updated information about alumni is always encouraged by submitting updates directly from a constituent record if you have access to ABE 4WARD or by sending an email to to help@uwadvancement.org.
LinkedIn University Pages
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