...
Someone has an idea for an email to alumni.
Review the current alumni communications plan with Alumni Relations.
Request an email list from ABE from 4WARD.
This ensures contact information for alumni is up-to-date based on record updates and in alignment with an individual’s communication preferences which we are required, by law, to follow. Independent contact lists (old Excel files, shadow databases, etc.) should not be used for email communication at any time due to the high likelihood of information being out of date. All lists obtained from ABE 4WARD are intended for one-time use only. Lists can typically be obtained within one week. Contact the Alumni Relations team if you have questions regarding a list request.
Choose a good send date based off other communications.
Create the content for the email.
Schedule the email send from an approved mass email marketing platform (such as Eloqua).
...