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Date | Time | Room | Speaker | Affiliation | Synopsis | Paper | |
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23 2019 | 5:00PM to 6:00PM | Grainger 1310: Plenary Room | WebEx | Joann PeckKaiyang Wu | See Synopsis | Pending |
The Impact of Product Claims about Magic Ingredients on Consumer Choice
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From Haptics to Psychological Ownership
Joann Peck, Professor, Wisconsin School of Business, University of Wisconsin-Madison
Synopsis
Companies constantly introduce ingredients (termed as magic ingredients) whose efficacy is ambiguous but not scientifically refuted, in order to compete in the lucrative self-care markets (e.g. supplement, hair care, body care). Yet, marketing claims of those ingredients are poorly regulated by the US government, putting vulnerable consumers at physical and financial risk. The purpose of this research is to not only demonstrate the effect of product claims about magic ingredients on consumer choice, but also identify consumers who are vulnerable to such claims.
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In this presentation, I will talk about some of research on haptics or product touch and how I become interested in psychological ownership or the feeling that something is MINE! I will discuss a few current projects and also leave time for questions.
2020 Marketing Seminars
This year the Wisconsin School of Business' Marketing Department is inviting doctoral candidates to come and present their research to our school.
| Date | Time | Room | Speaker | Affiliation | Synopsis | Paper |
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| 9:00AM to 10:30AM | 4151 Grainger Hall | Omid Rafieian | University of Washington | See synopsis | |
| 9:00AM to 10:30AM | 4151 Grainger Hall | Tesary Lin | University of Chicago | See synopsis | |
| 9:00AM to 10:30AM | 4151 Grainger Hall | Matt McGranaghan | Cornell University | See Synopsis | |
| 9:00AM to 10:30AM | 4151 Grainger Hall | Cheng He | Georgia Institute of Technology | See Synopsis | |
| 9:00AM to 10:30AM | 4151 Grainger Hall | Alex Burnap | MIT Sloan School of Management | See Synopsis | |
| 9:00AM to10:30AM | 4151 Grainger Hall | Tommaso Bondi | Stern School of Business | See Synopsis | |
| 9:00AM to 10:30AM | 4151 Grainger Hall | Sam J. Maglio | University of Toronto Scarborough | See Synopsis |
Omid Rafieian, Doctoral Student, University of Washington
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Date | Time | Room | Speaker | Affiliation | Synopsis | Paper |
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| 4:15PM to 5:30PM | Fluno Center | Nitin Mehta | See synopsis | Pending | |
| 8:45AM to 10:00AM | 4151 Grainger Hall | Gita Johar | Columbia Business School | See synopsis | Pending |
| 10:30AM to 11:45AM | 4151 Grainger Hall | Monic Sun | Questrom School of Business, Boston University | Pending | Pending |
| 12:45PM to 2:00PM | 4151 Grainger Hall | Driehaus College of Business, DePaul University | See synopsis | Pending |
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