Discover Marketing Research
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Professor Joann Peck researches consumer behavior, psychological ownership, and touch. Check out her research here: | Professor Kevin Chung researches quantitative marketing. Check out his research here: | Professor Amber Epp researches an interdisciplinary perspective of the relationship between family and the marketplace. Check out her research here: Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices | Professor Cheng He researches sustainability, online consumer behavior, and digital marketing. Check our his research here: The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire? | Professor Qing Liu researches the development of statistical theories and methods for the study of marketing problems that are of practical relevance. Check out her research here: | Professor Paul Hoban researches advertising effectiveness and firm decision making. Check out his research here: EXPRESS: A Near Optimal Bidding Strategy Real-Time Display Advertising Auctions |
Professor Page Moreau researches creativity, consumer learning, and innovation. Check out her research here: Customization in Luxury Brands: Can Valentino Get Personal? | Professor Thomas O'Guinn researches the intersection of sociology and social psychology, or micro-sociology. Check out his research here: Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries | Professor Evan Polman researches self-other differences in decision making, creativity, gift-giving, psychological distance, and moral psychology. Check out his research here: Picking Gifts for Picky People | Professor Neeraj Arora researches online experimentation, effectiveness of digital advertising, and machine learning tools for marketing analytics. Check out his research here: | Professor Jan Heide researches distribution systems, strategic partnerships, and marketing strategy. Check out his research here: |
