Professor Joann Peck

researches consumer behavior, 

psychological ownership, 

and touch. Check out her 

research here.

Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods

Professor Liad Weiss

researches the interplay

between consumers and brands.

Check out his research here.

Ownership and Identity:

A Cognitive Perspective

Department Chair & Professor

Neeraj Arora researches online

experimentation, effectiveness of

digital advertising, and machine

learning tools for marketing analytics.

Check out his research here.

Sliced Designs for Multiplatform

Online Experiments

Professor Cheng He

researches _______

Check our his research here:;

The End of the Express

Road for Hybrid Vehicles:

Can Governments' Green

Product Incentives

Backfire?

Professor Paul Hoban

researches advertising

effectiveness and firm decision

making. Check out his research

here.

EXPRESS: A Near Optimal Bidding

Strategy

Real-Time

Display Advertising Auctions